Good agencies and good clients no longer have to choose to be “creative” or “effective”. Interesting POV and very true - from Donald Gunn - founder of The Gunn Report. Couldn’t agree more Mr Gunn.
You are more likely to complete NAVY SEAL training than click a banner ad. (Source: Solve Media)
Only 8% of internet users account for 85% of clicks on display ads (and some of them aren’t even humans!). (Source: comScore)
You are more likely to get a full house while playing poker than click on a banner ad. (Source: Solve Media)
The average person is served over 1,700 banner ads per month. Do you remember any? (Source: comScore)
You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media)
The average clickthrough rate of display ads is 0.1%. (Source: DoubleClick)
You are more likely to birth twins than click a banner ad. (Source: Solve Media)
About 50% of clicks on mobile ads are accidental. (Source: GoldSpot Media)
You are more likely to get into MIT than click a banner ad. (Source: Solve Media)
You are more likely to survive a plane crash than click on a banner ad. (Source: Solve Media)
10 Shocking But True Display Advertising Stats
care of Mike Volpe : http://t.co/hrOMC2NF0J
So maybe forget matching luggage display and start pushing the real boundaries of digital with content, LED tshirts, virals, proper hardworking creative stuff that pushes the medium.
Earlier this year, we helped Marketing create a social media exam to put marketers and agencies to the test.
This infographic pulls out some of the headline findings from the 2,300 marketers and agencies who took part in our social media exam.
Check out Marketing’s take:
Great to have work selected to be in the CR Annual.
Big honour for a new agency. Boom!
#SXSW. Robots. Rockets. Spider Goats, 3D printing, Glasses…all the crazy innovation circus of SXSW is over for another year and people are buzzing around and talking about all the mad stuff that they have seen.
But while we’re looking West I think you need to start to turnaround and look East and elsewhere?
I am currently over in Asia and its dam hot but its got me thinking about all this tech craziness and where to find it.
Like maybe Asia and Africa and other places less sexy, western and oversubscribed. Our western markets are slow moving and competitive and yet other places are just bursting with innovation and untapped potential.
Don’t get me wrong, I love all the stuff and the work that’s going on at SXSW but maybe true innovation in a very different and less apparent form is happening in other parts of the world? SXSW is the modern day capital of innovation and tech but is that because it’s the capital with capital?
Should we as brands, agencies and technology junkie’s start looking and talking to folks in the more weird and wonderful emerging parts of the world. Or is the bright shinny western world to hard and comfortable to look away from?
Do you know what’s creepy up on us - populations that are mind-blowing bigger than the west with a host of creative talent.
Having roughed it and travelled in some pretty mad places in Africa and seen people replace worn out car engine parts with everyday household objects, and create life-saving objects from degraded scrap tips, or created computers from parts you should be not able to use to make computers with – it strikes me that there’s a whole continent of super bright minds that don’t get the capital, opportunity, or brands that we in the west enjoy at something like SXSW – but how long will that last?
Asia and the Indian subcontinent - the same – a huge opportunity that’s untapped or uncapitalized. People doing amazing creative things on tiny budgets but with enthusiasm and vigor like you have never seen. A creative melting pot that while we celebrate our innovation hitting thousands they just get on with it and service numbers we could only dream about touching.
Both with rapidly growing middle cases and consumer appetites for brands, technology and both open and waiting if you understand how to talk to them. While we are slapping each other on the back over a cold beer and celebrating ‘Geekness’ they are making money and innovation that is mind blowing.
Want to make a fortune and make great innovation really happen right now - then I believe Africa and Asia is a place you need to be looking towards. Not as sexy, glamorous or understood as doing it in the west but maybe more financial and personally rewarding.
While others are looking to SXSW for inspiration, talent and ideas – I am also turning around and looking over my shoulder East?
Talking about Vine on The Drum with some other agency folks.http://thedrum.com/bDm#.UTTRYClICnU.tumblr